Flora's 2024 Journey: Community, Events, and What's Next for 2025

LOOKING BACK ON 2024

As we step into 2025, we want to take a moment to reflect on the unforgettable year we’ve had at Flora. In 2024, we embarked on a journey rooted in collaboration and fueled by the energy of a community that believes in what we’re building. Thanks to your incredible support, we hosted 16 events, collaborated with 28 talented artists, and welcomed over 3,000 attendees into the Flora experience.

BEYOND JUST THE PRODUCT

From the very beginning in April, our focus extended beyond just the product. We launched Flora with a spirit of connection, collaboration, and creativity, drawing strength from our vibrant community. Your support made our crowdfunding campaign a success, setting the stage for a year filled with momentum and growth.

KEY EVENTS AND MILESTONES

In June, we hosted our first events, starting with a pre-launch at the House of Arts, followed by the official launch of Flora N°1 at Paramour, and a barbecue that brought us all together. Each event became an opportunity to share, learn, and grow.

We hit significant milestones, such as our first major event at Le Cocq with over 400 people, quickly followed by Le Tigre (with 1000+ attendees), Godjo Market, Rooftop 58, Charbon, the Flora N°2 launch at Paramour, the After Party at Le Tigre, Rooftop Perché, and our X-mas party at Chateau Moderne (500 attendees). November saw the launch of our Lazy Sun Days brunches at Edmond & Palazzo, which brought even more of you together to celebrate and unwind.

Throughout these events, we were fortunate to collaborate with an incredible lineup of 28 artists, including Toolate Groove x Bass Toast (Cosmic Breeze), Ben & Dave Rousseaux, Limtzo, Abaque, Redo, M-ilio, Crumble, JukeBoyz, G-Pace, Guido Monaco, Room 237, Nikita, Harold MP1, Lour, DC Salas, Mandana, Diego, Soja, Souchon Tetard, Rorson, Poppy, Essi, Babz, Jackuzzi, Lucimille, and Cup of T.

We are also deeply thankful to Daphné from Versus, whose flowers added a beautiful touch to our events.

 

But most of all, we are grateful to you—the people who showed up, supported us, and believed in what we’re creating. You are the heartbeat of Flora, and we are deeply thankful for the energy you bring to this journey.

 

WHAT'S NEXT FOR 2025

We’ve got an exciting start to the year lined up:

• Friday, January 17th: Join us for a collaboration event with UMI Brussels in the Studio Room (Upstairs). → Tickets
• February 2nd: Our Lazy Sun Days brunch at Bambino Canteen in Brussels. → Tickets
• February: A series of events around Valentine’s Day—we can’t wait to share the details with you!
  
  

COLLABORATIONS 

If you have any ideas or know anyone who could be interested to collaborate, we're happy to hear you. Whether in the music or arts sector.

This year, we're thinking about broadening our musical & arts horizon, digging into new styles and rhythms. We’re focusing on building collaborations with local artists, collectives, galleries, ceramists, photographers, painters,… to create even more immersive and creative experiences that blend art and music.

THANK YOU

With the foundation we’ve built and the lessons we’ve learned, we’re excited to continue growing, creating, and connecting with you.

Thank you for being a part of Flora. Let’s make Flora bloom together.

With gratitude,

Maxime Tilliet & Thibault Ernst
Co-Founders of Flora